Dos Equis AdIn 2007, Dos Equis started its “most interesting man in the world” advertising campaign. The television advertisements feature a bearded, Argentinian man in his 50s or 60s (portrayed by actor Jonathan Goldsmith). In the advertisements there is Spanish music plays in the background while various daring clips are played involving “the most interesting man” such as “his beard has experienced more than other mens’ entire bodies” and displays his when he was younger. Other clips include him freeing an angry bear from a painful-looking bear trap; shoots amazing pool before an Indian audience; catches a marlin with a beautiful Cuban woman; wins an arm-wrestling match  (“He’s a lover, not a fighter, but he’s also a fighter, so don’t get any ideas”); surfs the killer wave; and bench presses two East Asian young women in a casino setting, each woman being seated in a chair.

At the end of the advertisement, the interesting man says, “I don’t always drink beer, but when I do, I prefer Dos Equis.” Each commercial ends with a signature sign-off: “Stay thirsty, my friends.”

I’ve been following theses ads for some time now and love all of them cheers to you Dos Equis for such an amazing marketing campaign.