Stone Enjoy By 04.01.13 IPA
Stone Enjoy By 04.01.13 IPA I have been waiting a long time to try this beer. My family and I are big Stone Brewery supporters and being from Southern California helps a lot as the Brew house is only a few hours away. So when we learned about the Enjoy By IPA we had to have it. I set out to following my local craft store as well as Stone to see when they’re new batch was being released. It was always released during my work hours and I was unable to make it to fill my growler. But with the help of social media I was informed that a local craft store, Plaza Market in El Monte had just got a batch in of the 04.01.13 in and they were putting a limit of one per customer. I’m glad I follow @craftbeerkings on Instagram who informed me of this deal.
Knowing that I have missed this beer before I knew I had to get to the store quick and get mine. I decided to take my lunch time to head over to the store, it’s only about 7 miles away with a freeway near by. Then my only concern was that it was going to be quite the trip for only one beer. I convinced my co-worker to take a drive with me and I would buy him lunch, I needed him so I can purchase two bottles. Once he agreed lunch time could not get here fast enough. We raced off on the 605 North swerving in and out of LA traffic. At first I was making good time, then the incorrect freeway sign made me go east on the 10 freeway instead of west. Crap! I had to make a big circle just to head in the correct direction. I made it to the store and didn’t waste any time looking for it too much. I asked the clerk for it and he said “ok I’ll get you one”. “one, I need two” I replied. When he responded to inform me that there was a limit I laughed and pointed to my friend. This clerk had no idea how much I had planned to get this Enjoy By IPA.
The Enjoy By IPA tastes so fresh and worth the wait. It pours a rich golden color with a thick and fluffy white head. The aroma is rich and smells of citrus hops. The taste is bitter and strong as most Double IPA’s do but i got to tell you its delicious. Described by Stone as: “You have in your hands a devastatingly fresh double IPA. While freshness is a key component of many beers – especially big, citrusy, floral IPAs – we’ve taken it further, a lot further, in this IPA. You see, we specifically brewed it NOT to last. We’ve not only gone to extensive lengths to ensure that you’re getting this beer in your hands within an extraordinarily short window, we made sure that the Enjoy By date isn’t randomly etched in tiny text somewhere on the label, to be overlooked by all but the most attentive of retailers and consumers. Instead, we’ve sent a clear message with the name of the beer itself that there is no better time than right now to enjoy this IPA.”
Availability: Limited (sold in batches to always be fresh)